Details
Project: Lonnie IIV's "Track & Feel" Video
Process:
Creative Brief & Concept: Collaborated with Lonnie IIV to understand his vision, the song's themes, and desired aesthetic for the video. Developed a creative concept that aligned with the energy and message.
Storyboard & Shot List: Created a detailed storyboard outlining the video's flow, transitions, and visual elements. Developed a shot list to guide the selection of stock footage that matched the desired mood and tone.
Stock Footage Curation: Carefully curated high-quality stock footage from various sources, focusing on clips that captured the essence of athleticism, determination, and the emotional journey of training.
Editing & Post-Production: Utilized Adobe Premiere Pro to seamlessly weave together the chosen footage, incorporating dynamic transitions, rhythmic cuts, and visual effects that enhanced the music's impact.
Color Grading & Visual Enhancement: Applied color grading techniques in Premiere Pro to create a cohesive visual style and enhance the emotional tone of the video.
Sound Design & Mixing: Integrated the music track with sound effects and ambient sounds to create a rich and immersive audio experience.
Tools:
Adobe Premiere Pro (editing, color grading)
Adobe After Effects (visual effects, motion graphic)
Stock footage libraries (e.g., Artgrid, Shutterstock)
Audio editing software (e.g., Adobe Audition)
